Data driven decisions are the need of the hour for retailers & large format retail owners These insights need to go beyond “how many shoppers walking into the store” to the “Emotions of shoppers within the store”!
Using Vision360 retailers will be able to leverage real time data for more effective marketing campaigns, manage operations, and insights to sell more, faster – evolving customers “Transactional Loyalty to Emotional Loyalty”
#measuring happiness #emotions #augmentingworldhappiness
Buying is an emotional journey and 70% of the retail sales depends on In-store experience. If retailers can tap into the emotions of buyers as they go about into the store, they can leverage this information to tap into their mindset. These insights can then go into creating a “Gold Standard for In-store experience” that can drive forward sales
The data generated by the engine amalgamated with organizations propriety data viz. POS data, customer loyalty program..etc, can generates deep insights’ into customer in-store behavior