Captain’s Log


Posted on March 12, 2021

Our Brand Story
Day zero


When we started Vsualthree60, we had this vision to be the best in the Experience realm – And everything that we did had to exude that emotion!!

Name
AI is disrupting the way we are living! And soon humans will partner with it in numerous forms/ products. As we speak of AI as a human, it also conjures a feeling of fear and threat. We wanted to make it more approachable, friendly and something that everyone can “see” from all “angles” to make it less threatening – in other words ‘friendly’. At the same time the data that AI generates, end customers would be able to access, appreciate, assess, and act on it from 360 degrees!

Logo
We had a National Institute of Design (NID) intern who was working with us to design some amazing dashboards and interfaces and during one of our coffee connects I was talking about the vision of vsualthree60 and how it connects with experience, organization, and technology… giving a three60 degree view on customers and their inclinations. By the time I was done he was super stroked and volunteered to design the logo for us keeping in perspective – a futuristic logo depicts all the three tenants of our philosophy and incorporates vsualthree60 in visual format!

 

Primary Color’s
Many have asked me why this color! Well … when we started on our journey it was with a vision of finding “Gold (#b28d35)” (in data) for our customers (by leveraging cutting edge technology) through the deep dark “Grey (#404040)” mysterious mass of information.
Hence our primary color’s of Gold and Grey!

Fonts

I am a huge fan of fonts!! Each font tells a story and captivates its viewer. The design, the squares, corners, curve conveys an emotion that reflects organization philosophy. For us, we wanted a font that is not only everlasting, minimalistic, futuristic but also easy on the eyes! Our end-user should be able to read or view information for hours without strain on their eyes.

This is for start…hope to share more in near future!

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